The Evolution of Fintech Marketing: a Historical Perspective

EasyChair Preprint 15135

Abstract

The evolution of fintech marketing represents a dynamic interplay between technological advancements and shifting consumer behaviors. Initially grounded in traditional financial services marketing, fintech marketing has transformed dramatically with the advent of digital banking, mobile payment solutions, and cryptocurrencies. The rise of big data, artificial intelligence, and blockchain technology has enabled more personalized and secure marketing strategies, while the emergence of neobanks and peer-to-peer lending platforms has disrupted traditional banking models. As fintech continues to grow, the industry faces challenges such as regulatory compliance and trust-building, but also presents opportunities for innovation in customer-centric marketing. This historical perspective highlights the key milestones and future trends in fintech marketing, emphasizing the importance of adaptability, transparency, and the integration of emerging technologies to stay competitive in this rapidly evolving landscape.

Keyphrases: Digital Wallet Marketing Trends, Financial Inclusion through Fintech Marketing, Growth Hacking in Fintech Startups, Mobile-First Marketing in Fintech

@booklet{EasyChair:15135,
  author    = {Adeoye Ibrahim},
  title     = {The Evolution of Fintech Marketing: a Historical Perspective},
  howpublished = {EasyChair Preprint 15135},
  year      = {EasyChair, 2024}}