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Author
:
Cindy-Yunhsin Chou
Publications
Consumer Motivation of Using Chatbot and Its Impact on Their Engagement: A Uses and Gratification Perspective
Jing-Chun Fu
and
Cindy-Yunhsin Chou
EasyChair Preprint 3983
Keyphrases
Chatbot
,
consumer engagement
,
consumer motivation
,
use and gratification
.
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